VeriSign, Inc. announced the general availability of its Consumer Authentication
Service (CAS), the industry's first standard Web service for online identity
verification and management. VeriSign's CAS provides e-businesses with automated,
real-time, 24x7 access to multiple sources of consumer data as well as optimized
scoring models that will enable enterprises to quickly and easily determine
whether a potential buyer is who they claim to be.
Verifying the identity of customers before beginning an online business
relationship is critical for any e-business. According to the Federal
Trade Commission, 42 percent of all consumer complaints in 2001 involved
identity theft. And the risk of exposure to ID theft for companies increased
80 percent between 2000 and 2001. Some studies reveal that one out of
every 50 consumers has suffered identity theft.
VeriSign's CAS addresses these issues by offering customers, including
eBay, Inc., a fully managed identity verification and management service
that can be implemented quickly, seamlessly and cost-effectively into
any legacy environment.
The VeriSign Consumer Authentication Service is already available. More
information at http://www.verisign.com/products/asb/index.html