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Netratings Launches AdRelevance 4.0

Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, launched AdRelevance 4.0, thus providing the advertising and media buying and selling communities with new tracking tools to help more effectively measure and research online advertising campaigns.

The Nielsen//NetRatings AdRelevance 4.0 tracking features include:

  • AdAcross-Provides ad expenditure measurement across 16 different forms of media.
  • AdLink-Supplies clients with real-time measurement of sponsored links by keyword across 23 top search engines, delivering the most comprehensive measurement of keyword sponsored listings in the industry.
  • Ad Format Measurement-Provides measurement for Leaderboard (728x90) ads, expanding AdRelevance's coverage to include all 15 of IAB's voluntary guideline formats and the entire universal ad package set. Additionally, AdRelevance 4.0 now adds Klip-Ad and EyeWonder rich media technologies to the service's current rich media coverage that includes Unicast, Eyeblaster, Shoshkele, PointRoll, Bluestreak, Enliven and all generic Flash forms.
  • Registered Area and Sub-site Tracking-AdRelevance's Cloudprober sampling methodology has been upgraded to more precisely probe ad impression and spending numbers found within registered areas, such as password-protected and premium service sections, as well providing more in-depth tracking of sub-sites.

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