1 - 15 August, 2003

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On-line Ads Return


A Nielsen/NetRatings report shows that the number of unique online banners grew in the first months of 2002 - sign that the dying online advertising is coming back to health. January to April, the amount increased 33% - from 52.530 to 69.838. The figures for this were reported by the AdRelevance service, specialized in counting advertising, bought by Nielsen/NetRatings from Jupiter Media Metrix.

AdRelevance claims that the growth was given by the deeper invlovement of traditional customers - Columbia House came in first, inctreaing it's number of commercials 89%. Nestle follows with a 67% growth, the US government SUA with 60%, USA Networks - 60% and Microsoft - 55%.



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