A Nielsen/NetRatings report shows that the number of unique online
banners grew in the first months of 2002 - sign that the dying online advertising
is coming back to health. January to April, the amount increased 33% - from
52.530 to 69.838. The figures for this were reported by the AdRelevance
service, specialized in counting advertising, bought by Nielsen/NetRatings
from Jupiter Media Metrix.
AdRelevance claims that the growth was given by the deeper invlovement
of traditional customers - Columbia House came in first, inctreaing it's
number of commercials 89%. Nestle follows with a 67% growth, the US government
SUA with 60%, USA Networks - 60% and Microsoft - 55%.