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Paris Saint-Germain Wins on Oracle CRM Solutions

The famous football club Paris Saint-Germain implemented a CRM solution from Oracle, in order to be able to relay on a constant income resource, independent from the championship seasons and holidays. Acting like a true e-business company, the club transformed its supporters into clients, increasing its profitability and offering its fans quality services though Oracle's TeleService Center.

The first measures were to expand the e-shops, the ticketing operations, the info centers and the Internet site - which already reached over 400,000 visitors monthly. PSG also built the "Esprit Club", ensuring fans' access to all information through a special phone number. The Oracle TeleService center has a core role in the activity of PSG, offering an improved management of the information on clients. In order to cope with these changes, PSG needed a complex solution, integrating financial and accounting applications.

A 20-people team, including 10 consultants from CSC Peat Marwick and five future users of the CRM applications, implemented the system in just 90 days. The main benefits brought to the club were the income increase and the return on investment of just 2 years.

The fans' database already has 50,000 registered clients, and the number is expected to increase up to 300,000 in the next two years. Using the analysis instruments Oracle offers, the club managed to estimate the market opportunities for launching a club magazine. The mailing subscriptions reached 10% now, compared to last year's attempt - 1%.

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