eBay Inc., the world's online marketplace, and VeriSign, the
leading provider of digital trust services, announced a new multi-year services
and marketing alliance. Under terms of the agreement, eBay will deploy VeriSign
authentication services, establish an eBay marketplace for highly sought-after
domain names and enter into a multi-platform marketing and promotional campaign.
Financial terms of the agreement were not disclosed.
eBay, which facilitated more than $11 billion in gross merchandise
sales last year via its online marketplace, will use VeriSign's Authentication
Service Bureau (ASB) to authenticate new eBay sellers during the registration
process on its site. The VeriSign ASB is a managed service that utilizes
VeriSign's proven digital trust services infrastructure to reliably identify
parties in online transactions or communications.
One of the first marketing and promotional initiatives to be launched
under the new alliance is aimed at eBay's community of 46 million registered
users. It will be designed to reach eBay's extensive customer base to
promote the sale of registration rights of domain names on eBay and establish
the eBay marketplace as a new alternative for obtaining domain name registrations
in the fast growing domain names spaces.
The domain name marketplace is beginning with .bz domain names, which
are available on a joint eBay and VeriSign Web site at