1 - 15 August, 2003

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VISA INTERNATIONAL - Most Trusted Brand


Reader´s Digest's readers voted Visa International as the "Most Trusted Brand" in 2002, in the payment cards' category. This prize was offered as a result of the market research conducted by Reader´s Digest in 18 countries in 2001, under the name of "European Trusted Brands 2002".

The main goal of the study was to identify the European customers' most trusted and appreciated brands in 30 categories. The respondents evaluated the products taking into account the quality, the image and the way the products meet their needs. The study results indicated Visa International as the most trusted brand in the payment cards category in 16 countries, including France, Spain, UK, Hungary and the Czech Republic.

The European study run by Reader's Digest resulted from some 38,000 interviews in the last six months of 2001.



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